VIP Access
Get VIP Access today! VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and mindset strategies, actionable tips, and the motivation you need to land more clients, nurture your leads, and position yourself as an expert in your industry. Through her company, VIP Digital Content, Melanie provides her clients with content marketing strategies so they can land more clients with engaging marketing. A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. Melanie has won numerous journalism awards and received her Master’s Degree in Broadcast Journalism from the University of Southern California. Learn more at https://vipdigitalcontent.com/
Episodes
68 episodes
Finding you purpose with Jacinda Jacobs
Every woman entrepreneur has a unique purpose, but sometimes it's hard for her to determine what that truly is. That's why Episode 68 of the VIP Access Podcast is about finding your purpose with Jacinda Jacobs.You’ve written a boo...
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Episode 68
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24:50
Write Your Book to Grow Your Business with Kelly Irving
A book is a product of who you are, what you do, and your business as a whole. That’s why Episode 67 of the VIP Access Podcast is all about writing a book to grow your business.You’ve written a book...now what? If you’re ready to...
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Episode 67
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26:10
The Power of Messaging with Veronica Hoddenbagh
Clear messaging helps attract and build trust with your ideal audience. When you sit down to create any content, remember that the person reading it is thinking, "What is in it for me?" . That’s why Episode 66 of the VIP Access Podcast is all a...
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Episode 66
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21:00
Publicity as a Lead Generator with Esther Kiss
Publicity helps you present your brand to the world. A good public relations strategy can help position you as the 'go-to authority' in your field. That’s why Episode 65 of the VIP Access Podcast is all about Publicity as a Lead Generator.<...
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Episode 65
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22:52
Storytelling from the Stage with Johanna Walker
A story is the shortest distance between two people. We establish a connection by making your audience feel you and be inspired to take action through storytelling. That’s why Episode 64 of the VIP Access Podcast is all about Storytelling from ...
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Episode 64
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22:03
Getting Consistent, Qualified Leads with Cat Stancik
It’s time to stop dreaming and start signing your dream clients. The best way to do that is to make sure your pipeline is filled with people in your ideal target market. That’s why Episode 63 of the VIP Access Podcast is about getting consisten...
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Episode 63
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20:46
Create a Lead Magnet that Converts
Do you have a lead magnet? Lead magnets help you reach your ideal audience and get them to sign up for your email list. Sure, it’s free for them, but it’s the perfect way to get them to join your customer journey while getting to know you and y...
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Episode 62
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17:47
Publishing with a Cause with Susie Schaefer
As an author, how do you see your book in the world? The broader vision is often missing when people publish. When you identify your mission, you can dive deep, connect with people, and create a community that will help you make the social impa...
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Episode 61
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18:21
Creating your Content Marketing Strategy
If you don’t have a brick and mortar store, potential clients can’t walk in, touch things and ask questions. All they have is the content you put out online. A well-planned content marketing strategy is truly your key to success. That’s why ...
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Episode 60
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12:57
The Growing Appeal of Audiobooks with Tina Dietz
555Remember that book on CD? What about a book on tape? Maybe you even had a book on record! While audiobooks have actually been around since the 1930s, today’s technology makes them a hot commodity in the publishing industry. That’s why Episod...
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Episode 59
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26:00
Why Storytelling is Key Content Creation
Storytelling is as old as time. Stories are memorable and sharing them is how we, as humans, relate to one another. As we see ourselves in a story, we get hooked. That’s why episode 58 of the VIP Access Podcast is about Storytelling in Content ...
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Episode 58
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17:14
Turning Ideas Into Reality with Falicia Fracassi
Every overnight success is several years in the making. The majority of successful people have had their share of failures too. But by experiencing the ups and downs, entrepreneurs develop skills and expertise which they can use to mentor other...
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Episode 57
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21:30
How to Deal with Negativity Online
Have you ever received an email or a comment on social media that really annoyed you or made you feel like you were punched in the gut? Hopefully, you realized that you don’t have to stoop to their level because you’re way better than that. You...
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Episode 56
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15:20
Supporting Women-Owned Businesses with Jessica Bargenquast
Calling all Lady Bosses! Did you know that 83% of women want to work with or buy from women-owned businesses but 62% don’t know where to find them? That statistic needs to change, and that’s why Episode 55 of the VIP Access Podcast is about Sup...
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Episode 55
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17:33
Speaking on Stages to Boost Visibility with Jackie Lapin
Speaking on stages (live or virtually) provides you with instant credibility and positions you as an expert in your field. That’s why episode 54 of the VIP Access Podcast is about Speaking on Stages to Boost Your Visibility.In...
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Episode 54
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18:50
The 360° Approach To Self-Care with Barbie Haven
How do we really define self-care? Is it by simply having a bubble bath surrounded by your sweet-smelling scented candles while sipping your fave cosmopolitan? Sorry to burst your bubble my friend but it’s way more than that. Self-care is in...
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Episode 53
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15:52
You wrote the book...now what?
You’ve spent so much time and energy birthing your book. You’ve been so focused on the launch. But to grow a community of raving fans, you know you need more. That’s why episode 52 of the VIP Access Podcast is about the Content Marketing Str...
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Episode 52
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12:32
Collaboration, Growth, and Power Partners with Meghann Conter
Goodbye to the old way of networking and here’s to The Power Partners System. When you clearly know the target audience you want to reach and focus on the goals you set for your business, there’s no doubt that you will achieve success. That’...
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Episode 51
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19:16
Staying the Course with your Marketing Strategy
The next time the algorithm changes or you do a new marketing strategy but don’t make the impact financially you wanted, fret not: today we are talking about the ONE marketing strategy that stands the test of time. Literally. Today’s episode...
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Episode 50
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14:09
Developing an invincible work/life balance with Alaina Schwartz
Juggling everything in your personal and professional life can cause you to stall in business growth or damage relationships with those you love. That’s why episode 49 of the VIP Access Podcast is about developing an invincible work/life bal...
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Episode 49
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19:15
Becoming a Successful Author with Juliet Clark
Writing a book is an amazing way to generate leads and create excitement about your business but, there is a RIGHT way to do it. That’s why episode 48 of the VIP Access Podcast is about Becoming a Successful Author with Juliet Clark....
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Episode 48
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18:06
Community-Centered Marketing with Sara Khoudary
To market your brand effectively, it’s important to create a community of raving fans. That’s why episode 47 of the VIP Access Podcast is about Community-Centered Marketing with Sara Khoudary.Are you a coach, consultant or spea...
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Episode 47
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19:48
Impact to Income with Jaime Rowe
Sales doesn’t have to be tricky or feel uncomfortable at all. That’s why episode 46 of the VIP Access Podcast is about Impact to Income with Jaime Rowe.Are you a coach, consultant or speaker who’s written a book? If you’r...
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Episode 46
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18:47
How to pitch yourself to be on podcasts
Are you leveraging OPP, other people’s podcasts, to increase your reach? That’s why episode 45 of the VIP Access Podcast is about How to pitch yourself to be on podcasts.Are you a service-based women business owner who’s writte...
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Episode 45
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11:35
The Importance of Publicity with Lisa Simone Richards
Want to boost your brand's credibility in an amazing way? You need to start getting publicity! That’s why episode 44 of the VIP Access Podcast is about the Importance of Publicity with Lisa Simone Richards.Are you a service...
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Episode 44
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22:40