Creating your Content Marketing Strategy Artwork

VIP Access

Get VIP Access today! VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and mindset strategies, actionable tips, and the motivation you need to land more clients, nurture your leads, and position yourself as an expert in your industry. Through her company, VIP Digital Content, Melanie provides her clients with content marketing strategies so they can land more clients with engaging marketing. A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. Melanie has won numerous journalism awards and received her Master’s Degree in Broadcast Journalism from the University of Southern California. Learn more at https://vipdigitalcontent.com/

All Episodes

VIP Access

Creating your Content Marketing Strategy

November 11, 2021 • Melanie Herschorn • Episode 60

If you don’t have a brick and mortar store, potential clients can’t walk in, touch things and ask questions. All they have is the content you put out online. A well-planned content marketing strategy is truly your key to success. That’s why episode 60 of the VIP Access Podcast is about creating your ideal content marketing strategy!

You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I’m sharing the steps to follow in creating your content marketing strategy that aligns with your mission. Some of the talking points I go over in this episode include:

The importance of messaging
Creating clarity
Planning your content
How to be consistent with your content marketing

Your content marketing serves as a magnet that draws people to working with you. Without a concrete strategic plan, you’re basically driving on a road trip with no destination. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your content marketing building your AUTHOR-ity? Take the quiz to find out!

Follow me on Instagram

Join the Sparkles and Strategy Facebook group