Publicity as a Lead Generator with Esther Kiss Artwork

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Publicity as a Lead Generator with Esther Kiss

December 16, 2021 • Melanie Herschorn • Episode 65

Publicity helps you present your brand to the world. A good public relations strategy can help position you as the 'go-to authority' in your field. That’s why Episode 65 of the VIP Access Podcast is all about Publicity as a Lead Generator.

You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I’m chatting with Esther Kiss, a serial entrepreneur, business mentor, and publicity and marketing expert. She’s the founder of Born To Influence, a one-of-a-kind publicity agency specializing in helping experts and personal brands get more credibility, leads and sales.

Some of the talking points Esther and I go over in this episode include:

Defining publicity and its benefits
Having a book and going after a traditional publicity
How to monetize your publicity
The range of time needed to garner publicity

With proper publicity, you can get visible on many platforms to generate more leads and sales. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

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